High-quality images and videos can also boost engagement levels, providing shoppers with multiple perspectives of products while reinforcing textual descriptions. SEO Packages & Pricing Content Accessibility Enhances User InteractionAnother important aspect of integrating UX into an effective SEO strategy is ensuring content is accessible and easily digestible. Staying informed through credible sources and adapting swiftly ensures alignment with new standards set forth by these changes while fulfilling client goals efficiently. This includes optimizing the content and HTML source code of a page, such as titles, meta descriptions, header tags, and images. Evaluating Content StrategyContent is king in SEO; therefore understanding your competitor's content strategy could provide valuable insights into what content types are resonating with your target audience and what gaps might exist in your own strategy. For freelance SEO marketers, focusing on creating detailed guides, comprehensive case studies, and insightful research can set a foundation that encourages organic link acquisition. Technical Aspects of Mobile SEOFreelance SEO marketers must pay attention to several technical aspects when optimizing sites for mobile. Utilizing Social Media IntegrationWhile social media signals do not directly contribute to search engine rankings, the pervasive presence of content across social platforms increases brand visibility and drives traffic organically.
It involves optimizing content, structure, and various on-page elements to meet search engines' criteria for relevance and quality. This approach not only enhances visibility through organic search but also improves user engagement, which can signal to search engines that your website is a valuable resource. Incorporating Visuals Into Your StrategyVisuals play an essential role on social media by attracting attention much quicker than text alone. They allow freelancers to target niche demographics with precision, offering a clear pathway to monetization through focused expertise. Technical SEO ConsiderationsWhile much emphasis is placed on content, technical SEO remains critical. Freelance SEO marketers must continuously adapt their strategies to stay ahead in an ever-evolving digital environment where quality content coupled with fine-tuned optimization techniques leads the way towards achieving top rankings in SERPs. The Art of Brevity and ClarityThe optimal length for a meta description is typically between 150-160 characters.
Analytics and Performance TrackingNo SEO strategy is complete without the ability to track its success. A well-designed UX seeks to make the website not only functional but also enjoyable and easy to use, which encourages longer visits and higher engagement rates. For freelancers specializing in SEO, this means adapting strategies to focus not just on keywords, but also on the context in which those keywords are used. Smart internal linking strategies ensure users spend more time on the website, reducing bounce rates while simultaneously improving the visibility of lesser-known pages.
Identifying Your CompetitorsThe first step is identifying who your actual competitors are.
Details at work of search engine optimization specialist by an SEO specialist!
A seo ( SEARCH ENGINE OPTIMIZATION) expert is an specialist that functions individually or as part of a firm to improve the on the internet existence and online search engine positions of businesses and companies. By applying search engine optimization know-how, they intend to increase exposure and drive relevant traffic to sites with various techniques, consisting of keyword evaluation, web site optimization, social media sites management, content and performance tracking. The main goal is to assist organizations bring in high-quality website visitors, increase conversions, and ultimately rise profits via efficient online search engine marketing.
To appropriately define the term SEO consultant, it is required to effectively specify each term that composes this expression:
Expert: A consultant is a person that supplies expert guidance and professional services in a specific field. Professionals can operate in fields such as company, innovation, finance, management, advertising, and personnels, among others. They can be independent or work for a consulting firm. Professionals can be employed to assist business address issues, improve their performance, or execute brand-new approaches and methods.
SEARCH ENGINE OPTIMIZATION: search engine optimization which was formerly used for Seo is currently made use of to describe Search Experience Optimization or search experience optimization. Search engine optimization is the set of methods and strategies utilized to advertise the presence of an entity through the positioning of editorial content on online search engine, such as Google or Bing, on social media internet search engine (TikTok, Youtube, Linkedin, Instagram, and so on), or the generation of mentions on generative artificial intelligence devices such as ChatGPT and their search engines SearchGPT or Gemini. SEO as optimization of the search experience consists of elements such as determining SEO networks, keyword study, producing high quality editorial content, implementing technical improvements for third-party websites and media, setting up social accounts or magnifying recognition. The objective of SEO is to improve the content significance and authority of an entity and its multimedia communication media in the eyes of online search engine and AI tools, to make sure that it is placed on top of search results page for pertinent search queries or is mentioned by artificial intelligence tools. Search engine optimization is a key element of a business's internet marketing method since it helps increase exposure and the purchase of qualified traffic.
The specific definition of the terms " expert" and " SEARCH ENGINE OPTIMIZATION" enables us to better recognize the term " search engine optimization consultant". The SEO specialist is for that reason an knowledgeable specialist. It prevails to define the SEO professional as "junior" or " elderly". As a basic policy, the jr search engine optimization professional has less than 3 years of experience and the senior search engine optimization specialist has more than 3 years of experience. The experience of the SEO specialist can be gotten in a number of methods: management of search engine optimization projects on behalf of an firm, monitoring of an search engine optimization task in behalf of an advertiser or administration of an search engine optimization task on one's own account via the publication of internet sites.
The search engine optimization specialist need to carry out a number of objectives:
Establish an search engine optimization approach: the search engine optimization method makes it feasible to identify the online search engine utilized by the target audience (Google?, Bing?, TikTok?, Youtube?, Intagram?, Amazon? ...) and expert systems (ChatGPT?, Gemini?, Claude? ...), the editorial web content eaten by the target market (text, picture, video clip, audio) and the SEO positioning of an organization ( meaning of the identity, search engine optimization placing, multimedia communication media to make use of, editorial material of the web pages to edit, comfort designs to take on, vital numbers to track, purposes to accomplish, various other webmarketing levers to activate and identification of prospective competitors).
Generate search engine optimization activities: the SEO professional need to be able to generate actions such as making technological adjustments to multimedia communication media ( web site, application, social accounts, etc), editing and enhancing editorial content ( internet writing, manufacturing of pictures, audio and video clip content) or setting up backlink purchase campaigns. All of these activities can be contracted out.
Create search engine optimization audits: the SEO audit enables you to analyze each requirement of an SEO approach that can influence presence on internet search engine and artificial intelligence tools.
Track and examine search engine optimization data: using SEO information and data (organic website traffic, SEO conversions, search engine optimization turn over, perceptions, clicks and keyword phrase click prices, bounce price, check out period, search engine optimization visibility index, placing and PageRank computation) enables the SEO consultant to adjust the search engine optimization approach and the resulting action plan.
Handle the search engine optimization task: the search engine optimization consultant is required to take care of the SEO job. He is therefore an search engine optimization task manager. He is in charge of operations and is for that reason needed to justify his activities with results. The search engine optimization specialist can manage or team up with personnels such as developers, communications supervisors, marketing managers or internet advertising supervisors.
As an expert in seo and AI-driven technologies, an SEO consultant might additionally be entrusted with informing others who look for to enhance their proficiency in maximizing on-line visibility and internet search engine rankings.
The SEO professional has a number of goals:
Increase an company's on the internet visibility with strategic material production,, social networks involvement, and third-party website partnerships, all while leveraging online search engine and AI-powered tools. Enhance keyword rankings on internet search engine and AI systems to take full advantage of visibility. Drive natural website traffic development from search engines and AI tools, ultimately converting site visitors right into clients and generating income via targeted search engine optimization efforts. A effective SEO specialist should provide substantial outcomes, justifying the investment made by the working with company. To accomplish this, the expert's primary goal is to create quantifiable value, especially by boosting sales and revenue via the effective use search engines and AI tools.
In the natural referencing market, there are a number of profiles of search engine optimization experts:
Technical search engine optimization consultants: technological search engine optimization specialists concentrate their activities on the performance of multimedia interaction media and in particular web sites. Really usually, these SEO accounts have high qualities in terms of growth and coding. Technical search engine optimization specialists are particularly useful for working with web sites that have a a great deal of pages. With technical optimizations, this expert account can have a significant influence on big quantities of pages to promote their understanding by algorithms and for that reason placing in online search engine outcomes and advertise the learning of artificial intelligence devices to advertise discusses in created content. Technical search engine optimization experts typically have abilities in information analysis, especially log evaluation, which enables them to identify powerlessness in regards to crawling by robotics. Technical search engine optimization specialist accounts are usually found for the management of large shopping web sites and media internet sites. Content search engine optimization professionals: content search engine optimization professionals have high qualities in the field of approach and publishing
The SEO expert can have certifications that vouch for his expertise in all-natural referencing such as QASEO or CESEO. Nevertheless, these accreditations are possessed by the SEOs who take the steps to get these certifications. SEO accreditations are tests that prove the technical mastery of natural referencing. These tests do not think about the content facets, the prestige elements and the critical facets of search engine optimization which provides limited weight. In addition, these examinations just take into account Google SEO and not search engine optimization in the broad sense which calls for considering online search engine consisting of Google yet also search engines of social media networks and sites and generative expert system devices. Likewise, the algorithms of online search engine are unknown to the public, the evaluations of these exams are consequently based on scenarios and not on validated aspects. Thus, lots of SEO professionals do not have any type of accreditation but are qualified. In reality, the most effective certification that an search engine optimization specialist can have is his recommendations, his client evaluations and specifically the results he has had the ability to get. Also, among the very best ways to examine who the very best Search engine optimizations are is to ask the concern directly to a search engine or an expert system device. Clearly, a great search engine optimization specialist is a well-referenced specialist :-RRB-
The revenues of an search engine optimization specialist can differ based on their degree position. Independent search engine optimization possibility to gain an limitless income based on their efficiency. On the other hand, search engine optimization consultants who are employed generally adhere to income trends. There is usually no distinctive distinction in pay between an SEO specialist working at an company or straight for a customer. The geographical area of an search engine optimization professional can additionally influence their wage when functioning as an staff member. For instance, an SEO specialist operating in a significant city like Paris might obtain a higher income compared to one working in a smaller sized town. A amateur search engine optimization expert might anticipate to earn in between $1,400 and $2,500 net, while someone with 3 years of experience might gain between $1,700 and $3,500 net. An seasoned search engine optimization specialist with over 5 years of experience might command a salary varying from $2,000 to $4,000 net.
As an indication, for business desiring to utilize an search engine optimization consultant, the hourly rate of a elderly search engine optimization specialist differs from $400 omitting tax obligation to $2,500 leaving out tax obligation on average.
The life, which becomes part of its appeal - every day is special and without the restraints of a traditional routine or set methods.
Nonetheless, it is possible to identify several regular days for an search engine optimization expert relying on the goals carried out:
The manufacturing day for an SEO expert: The regular day for an SEO professional usually starts with the analysis of customers' statistical reports. This makes it possible to make sure that no anomalies or breakdowns affect the efficiency of the SEO consultant's clients. The search engine optimization professional for that reason visualizes the positioning of his customers' key phrase technique, the visibility index of his clients on online search engine and artificial intelligence devices, the search engine optimization target market created, the SEO conversions produced and the search engine optimization turn over created. After speaking with these statistics, the expert can move on to generating SEO activities for his customers. The manufacturing of SEO actions can take the form of editing editorial material (texts, images and photos), technological optimization of the site, establishing social accounts or improving the entity's reputation. Manufacturing days can also be an opportunity to exchange with provider ( designers, web marketing freelancers, etc) however also with clients to take stock of the job. These exchanges can be provided by telephone, email or video clip. An SEO manufacturing day enables activities to be produced for several clients relying on the company taken on.
SEO approach and guidance day: SEO approach days allow activity plans ( usually modified following audits) to be created for customers. These are roadmaps to define the ways, resources and options to be carried out to achieve SEO objectives. Search engine optimization method days can consist of customer meetings during which action plans are presented.
Search engine optimization training day: the SEO training day or half-day is offered by the SEO professional that after that comes to be a fitness instructor. The SEO consultant can educate professionals within firms ( interactions supervisor, web advertising and marketing supervisor, supervisor), pupils (within schools or universities) yet likewise other SEOs that wish to improve their approaches and procedures. As a fitness instructor, the SEO expert can enhance the abilities of newbies or experts in the field of natural referencing. The search engine optimization specialist can interfere within training organizations and can be certified. Search engine optimization meeting day: the search engine optimization specialist can lead conferences and more hardly ever workshops on the theme of natural referencing. The search engine optimization consultant interferes in forums, within SEO events (SEO Camp, Webisland, Black & White Search Engine Optimization, Web2Day, and so on) but specifically with a novice target market that can become their future customers. The goal of these interventions is to network and make themselves understood by the SEO area and recognized by fellow SEO experts.
Additionally, it's essential to optimize business listings on platforms like Google My Business, as these are frequently sourced for providing quick information. The quality of your writing plays a pivotal role in retaining readers' interest and reducing bounce rates, which can positively affect your rankings. Optimizing Internal Link StructuresOften overlooked by freelancers focused externally on acquiring backlinks, optimizing internal linking structures is crucial for spreading link equity throughout your site which enhances overall SEO performance. Start with a simple search using primary keywords relevant to your client's business. Analyzing Traffic SourcesOne significant indicator of SEO success is an increase in organic traffic, which refers to visitors landing on your website as a result of unpaid search results. These factors heavily influence SEO performance. They allow you to focus on niche markets where there is less competition but higher conversion rates. This means determining what users are actually looking for when they type certain queries into search engines.
A responsive design adapts content seamlessly across devices - improving user experience and supporting better search engine rankings due to enhanced usability metrics like decreased bounce rates. Understanding what you aim to achieve – whether it's increasing organic traffic, improving keyword rankings, or boosting conversion rates – sets the foundation for assessing the effectiveness of your strategies. For serious marketers, contributing to well-respected blogs within your niche not only drives traffic but also establishes authority and improves backlink quality. Key Strategies for Optimizing Voice SearchTo effectively tap into the potential of voice search, SEO practitioners should first consider the intent behind spoken queries. Optimizing Video Content for Search EnginesTo make the most out of YouTube for SEO purposes, it is crucial to focus on video optimization. Phrases like "Learn more," "Get started today," or "Discover how" invite engagement and guide users towards taking specific actions when they visit your site. In effect this means.
Optimizing Your Google My Business ListingOne critical step is setting up and optimizing a Google My Business (GMB) account. Focusing on User IntentUnderstanding why someone would be searching for particular content allows freelance writers to tailor meta descriptions more effectively. While each has unique aspects requiring focused attention, together they form the backbone of successful search engine optimization efforts critical in today's online world. Freelance SEO marketers should focus on creating a logical site structure that includes intuitive navigation. This starts with understanding how search engines work and what they value most. Furthermore, sharing these videos across various social media platforms increases exposure and creates additional pathways back to your site. Detailed content answering specific queries helps establish the freelancer as an expert in their field.
Incorporating Keywords StrategicallyWhile stuffing keywords can lead to penalties from search engines, including them naturally in the meta description is vital for enhancing visibility. Each piece of content should be optimized for both users and search engines, incorporating targeted keywords naturally and appropriately. This method not only helps build links but also assists website owners in maintaining site integrity. Encourage satisfied customers to leave positive reviews online as social proof can significantly influence potential customers' decisions and improve visibility in local search results. Page load speed is another critical factor; faster websites provide a better user experience and are favored by search engines. Use tools like Google Keyword Planner or Ahrefs to discover relevant keywords with good search volumes. To put it short,keyword research is not just about generating any traffic-it's about generating the right traffic that is most likely to convert into leads or sales.
For independent marketers focusing on freelance SEO marketing, it's crucial to optimize all elements of content, including the use of relevant keywords, creating compelling meta descriptions, and ensuring that the text answers common questions in your niche. Regularly updating content on both fronts ensures continued relevance and authority in highly competitive digital markets. Ensure that every detail is accurate: your business name, address, phone number, and operating hours. Local SEO focuses on optimizing your online presence to appear in search results when potential clients in your vicinity are searching for relevant services you offer. E-commerce and SEO: Optimizing Product PagesUnderstanding the Role of SEO in E-commerceThe success of an e-commerce website heavily depends on how well it is optimized for search engines. This involves tailoring your content, keywords, and listings to reflect the geographical area you serve. Also consider including images or videos with alt text as this can contribute towards stronger visibility.
Freelancers should consider A/B testing different versions to see which garner more clicks and higher engagement rates. Voice Search Optimization: Preparing for the Future of SearchThe Rise of Voice SearchVoice search optimization has emerged as a crucial element in SEO strategies due to its rapid adoption across various devices, notably smartphones and smart speakers. These changes can dramatically shift search engine rankings and influence the strategies employed in SEO planning. Technical SEO AuditorsEnsuring that a website meets technical SEO standards is crucial for its success on search engines. To put it short Optimizing e-commerce product pages requires careful attention across different facets-from technical aspects like keyword optimization to enhancing user engagement through high-quality content and user reviews-each factor works synergistically towards improving both rankings in SERPs (Search Engine Results Pages) as well as customer satisfaction rates.21. By examining the keywords they rank for, you can gain insights into market trends and identify gaps in their strategies.
Tools like Google Search Console or SEMrush offer insights into who you're up against directly in search rankings and provide an overview of how these sites perform.
Look at both organic and paid search results to get a comprehensive view. Understanding how semantic search works is crucial for developing content that aligns with what search engines deem relevant. A seamless UX design ensures users find what they need quickly - which is precisely what search algorithms want to facilitate. In effect this meansFreelance SEO marketers looking toward the future must embrace these evolving trends within voice search optimization. Ignoring Title Tags and Meta DescriptionsSkipping over the creation of compelling title tags and meta descriptions may lead to reduced click-through rates. However, it's important not to overstuff posts with keywords so that they remain natural sounding and genuinely engaging.
Balance is key here; too much optimization can actually harm your rankings. Creating Quality ContentContent is king in the realm of SEO. For freelance marketers, developing a robust network and engaging in guest blogging can be effective ways to improve their client's site visibility through off-page efforts. Freelancers should consider co-authoring articles, participating in joint webinars, or even conducting shared research reports with partners to enhance their link profile. Identify high-authority domains linking back to them and analyze how they have secured these links-whether through collaborations, guest postings or other methods. Search Engine Optimization (SEO)
Keywords are at the heart of SEO, and incorporating them strategically into your articles, blogs, and videos helps search engines understand and rank your content effectively. As a round upIn effect this means that writing SEO-friendly blog posts requires understanding both human readers and search engine algorithms. Platforms like Google Analytics allow you to track how much traffic comes from your YouTube videos to your website along with viewer engagement metrics such as average view duration which informs about user interest levels. This not only helps search engines understand what the page is about but also aligns with what your target audience is searching for. Knowing which type of markup to apply is pivotal in tailoring your SEO strategy to meet specific business needs.
Start by defining your target audience and learning the keywords they use when searching for products or services like yours. On-Page Optimization StrategiesThe core of on-page SEO lies in optimizing individual pages to rank higher in search results. Each blog post offers a new opportunity to rank for relevant queries specific to your expertise in freelance SEO marketing. Quality Content DevelopmentContent is king in the world of SEO. Ignoring Mobile OptimizationWith mobile devices accounting for approximately half of web traffic worldwide, mobile optimization has become indispensable in SEO strategies.
They offer suggestions to enhance webpage structure which plays a significant role in how search engines assess and index content. Creating Shareable ContentContent is king in both the SEO world and on social media. By creating optimized profiles, strategic keyword usage across platforms combined with high-quality shareable content closely monitored via advanced tools ensures enhanced engagement from target demographics boosting overall online visibility significantly. Implementing elements like Schema.org can drastically aid in clarifying the semantics of your website for better indexing and display in SERPs. These links are critical because they signal to search engines that other resources find your content valuable enough to link to it.
Freelancers should aim for a logical hierarchy in site design with clear navigation paths which could include breadcrumb menus and clean URLs. Implementation TechniquesImplementing schema markup typically involves adding snippets of JSON-LD code to HTML pages. Understanding Google's Algorithm Updates for Better SEO PlanningIntroduction to Google's Algorithm ChangesGoogle continually updates its search engine algorithms, aiming to improve the relevance and quality of search results for its users. Technical Aspects of Voice Search OptimizationFrom a technical standpoint, ensuring that websites load quickly and feature mobile-friendly designs are foundational aspects of optimizing for voice search.
By focusing on how users interact with a website, businesses can significantly enhance their site's visibility and search engine rankings. Page Authority (PA) At its core, SEO is about enhancing the relevance and authority of your site so that it ranks higher on search results pages for specific keywords and phrases related to your business. Unlike on-page SEO, these techniques involve building relationships and creating content outside of your own website. Integrating Both Approaches for Comprehensive StrategySuccessful freelance SEO experts understand that an integrated approach combining both on-page and off-page strategies yields the best results.
Essential SEO Tools Every Freelancer Should KnowUnderstanding SEO ToolsFor freelancers venturing into the realm of SEO marketing, grasping the right tools is pivotal. Ensure that each blog post provides value, whether by solving a problem, offering insights, or entertaining your audience. Optimizing Website StructureA well-structured website helps search engines easily crawl and index its pages, which can improve rankings. This means including relevant keywords in your bio sections, using a consistent name across all platforms, and linking back to your main business website.
The detailed data provided by schema helps differentiate from competitors and often leads to better rankings. Types of Schema MarkupsThere are several types of schema markups applicable depending on the type of content you're dealing with. These often tend to be local and immediate, such as searching for nearby services or obtaining quick answers. Optimizing Blog StructureThe structure of your blog post is essential for both SEO and reader engagement. Freelance SEO professionals can use tools like Screaming Frog or Ahrefs to identify broken links related to their niche and reach out to site owners with relevant replacement content they have already created. Leveraging Industry PartnershipsNetworking within your industry can lead to partnerships that boost your link-building efforts. By understanding the nuances of how users engage with technology verbally, enhancing content accessibility through mobile optimization, and employing detailed structured data markup, they can ensure their clients remain competitive in an increasingly vocal digital marketplace. Small business owners should utilize tools like Google Analytics to monitor traffic sources, user behavior on their site, conversion rates, etc., enabling them to understand what's working well or where improvements could be made in their strategy. This includes optimizing your Google My Business listing and ensuring your business appears in local directory listings relevant to your industry. These elements are crucial as they provide a snapshot of what the webpage is about directly in the search engine results.
This includes structured data implementation, improving site speed, ensuring mobile-friendliness, and securing sites with HTTPS. Focusing on Mobile OptimizationWith mobile searches continuing to rise, ensuring that your freelance marketing website is mobile-friendly is essential. Analyzing the Impact of Mobile Optimization on Search RankingsThe Importance of Mobile Optimization in SEOMobile optimization has become a critical factor in search engine optimization (SEO) as it significantly influences the visibility and user experience of websites on mobile devices. It's crucial to choose platforms that align closely with your area of expertise and where you can provide real insight that adds value to readers. Impact on Search Engine RankingsThe direct impact of mobile optimization on search rankings can be profound. These keywords generally have lower competition in pay-per-click advertising campaigns and organic search comparisons. Analyzing Competitors' WebsitesOnce identified, delve into a detailed analysis of these competitors' websites. In effect this means,to gauge the true impact of an SEO campaign for freelance marketing projects involves a combination of setting strategic goals, examining where website visitors come from using analytics tools, monitoring key phrases' performance over time with structured review schedules along with optimizing conversion paths within both content itself as well technical aspects linked directly back towards initial user engagement tactics employed along their journey through SERPs (Search Engine Result Pages). Techniques such as guest blogging on respected industry sites or partnering with influencers can amplify your reach while boosting SEO.
Encouraging customers to leave feedback after a purchase builds trust with prospective buyers by providing them unbiased opinions about the products they consider buying. The Importance of Continuous LearningSEO is an ever-evolving field; thus continuous learning forms the backbone of successful freelance marketing careers. Analyze their main topics, frequency of updates, content formats (blogs, videos, infographics), and engagement levels (shares, comments). This holistic approach not only enhances online visibility but also drives higher engagement rates leading to more conversions. Link Building Whether informational, navigational, transactional, or commercial, understanding the purpose behind a user's search query is key to crafting effective content. High-quality backlinks are links from reputable and relevant websites in your industry. This approach often involves creating persona-based designs which lead to more personalized interactions with the website. A site that is easy to navigate on a smartphone or tablet is more likely to keep visitors engaged longer. A single link from a well-respected source can be far more powerful than multiple lesser-quality links, especially in competitive freelance SEO markets.
For freelancers specializing in SEO marketing, these keywords can be a goldmine. In effect this means... Additionally, ensuring that your website is mobile-friendly is crucial since more people are using mobile devices to browse the internet than ever before. Tools like Google Keyword Planner and Ahrefs Keywords Explorer assist freelancers in finding keywords that are both relevant and competitive within their niche. Tools like Google's "People Also Ask" or "Related Searches" can provide insights into what users are really seeking. This free listing makes it easier for locals to find you when they search for relevant services on Google Search and Maps. Tips for Writing SEO-Friendly Blog Posts That Rank HighUnderstanding Your Audience and Keyword ResearchBefore you begin crafting your blog post, it's crucial to identify who your target audience is and what they are searching for. Tracking these metrics provides valuable insights that can refine SEO strategies continually. Optimizing Social Media Profiles for SEOA crucial step in leveraging social media for SEO is to ensure that all your social profiles are fully optimized.